deplastificat

2020-2021

brand identity

advertise design

social-media

Community initiative to combat plastic pollution. The project aims to raise awareness among the Oradea community about the issue of plastic pollution and to guide them toward best practices through workshops for children and the Deplastificat Map.

Deplastificat was founded under the auspices of Fundaţiei Comunitare Oradea, funded by Bursa Talentelor.

deplastificat.ro

As part of the project, I've worked on several aspects, starting with the organization’s branding, both to promote it and to create visual consistency in its awareness campaigns, such as the “Deplasticized Map,” which provides information on locations in Romania that offer free access to drinking water.

I've created social media posts, graphics for promoting events, banners, posters, stickers, and other promotional materials to support the activities. In addition, I've produced animations and designed recyclable T-shirts and badges for the volunteers who participated in the workshops.

Logo and brand identity

For the logo, I chose the logotype version featuring a small icon of a plastic bag and a recycling arrow. The colors in the palette range from turquoise-green to represent the natural element, and yellow to represent toxicity.

I've developed a series of line drawings, which were later used in social media campaigns and presentations as part of the brand's visual identity, along with a short GIF video to launch the initiative. I've also created a set of stickers for physical locations in certain cities where you can ask for water at the bar.

Advertise graphic design

social media posts

posters

The social media posts were designed to coincide with the launch of the project and the “plastic-free” map in various cities across Romania, as well as to promote a series of educational workshops, movie nights, a treasure hunt, and other creative activities for children.

I also created a series of promotional materials, such as posters and banners, which were initially distributed throughout the city of Oradea to raise awareness about the initiative and offer some guidance on making choices that can reduce plastic waste on an individual level.

Animation

vector illustration

video

I created illustrations, vector graphics, and an animation to illustrate plastic pollution, using this as a guide to The Black Eagle Palace from Oradea.

*Estimate based on data provided by ECO Bihor, 2020 (the monthly average volume of recycled PET bottles is approximately 3,240 m³). This figure includes only PET bottles deposited in recycling bins and does not account for those disposed of in household waste.

Product design aligned with the organization's values

tote bag, t-shirt and badges

created a series of minimalist vector illustrations for T-shirt and canvas bag designs, along with three designs for wooden badges, which were distributed at workshops and events.

Social media campaign

educational posts

sustainable Christmas

In the run-up to Christmas, we launched a campaign featuring seven sets of informational posts aimed at reducing waste and promoting a sustainable mindset when it comes to choosing gifts, decorating the Christmas tree, and managing food. The posts were designed using the brand’s color palette and included illustrations and photos.

You can also view a brochure on the website that includes a handy mini-guide to more eco-friendly holidays.

graphic design